Squad Driven was born in the Midwest and raised on the East Coast. We started as a company hosting unique events for automotive enthusiasts in Minnesota in 2015. During that time, I was also working for Crown Rally and fell in love with all things related to rallying and giving back. This is where I got a taste and decided after school, I was going to be in that industry, one way or another. Back then, I never saw this coming...
Squad Driven came to the East Coast in 2017 and we started hosting our own rallies and events. Our focus was always creating unique experiences, and giving back as much as possible. In 2018 for our first East Coast Run, we were able to donate over $10,000 to Alzheimers research. While we were just getting started, Crown Rally continued to flourish and become a nationwide name in rallying, raising over $1,000,000 for charity, and present everywhere except on the East Coast. Justin, the previous owner of Crown, and myself, kept in touch and I continued to go back and attend/volunteer on Crown Rallies as often as I could. SQUAD never entered the Midwest, and Crown never came to the East Coast. We had similar businesses with aligned values in different parts of the country.
Fast forward to 2024, SQUAD has been rallying and hosting unique events for 7 years, building an incredible network on the East Coast, and looking for the next step to grow to a nationwide name. I approached Justin with the concept of working together to create the best rally in the country and my dreams of taking over the rally world. One conversation led to another and voila, we acquired Central Crown LLC, the company that hosts Crown Rally. One step closer to taking over the rally world! What is next for Crown Rally and Squad Driven you ask...?
What would you like to see happen...?
-Asa Gladstein Founder + Owner
Squad Driven LLC
Owner
Central Crown LLC
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